Hi, I’m meara.

I’m a content marketing leader and narrative strategist who builds scalable content engines for B2B SaaS and mission-driven tech companies.

With a foundation in journalism and over a decade leading content across fintech, insurtech, HR tech, and EdTech, I don’t just write content; I design the systems, storylines, and distribution strategies that turn content into a growth channel.

From Boston to Brussels (and globally remote teams in between), I’ve built zero-to-one content functions, launched flagship research reports, shaped executive thought leadership, and aligned content tightly to GTM strategy. Most recently, I built a modern, SEO- and AI-informed content engine that drove 143% YoY organic traffic growth and 138% growth in website clicks, while unlocking entirely new acquisition through LLM and AI search.

I build narrative systems, not just assets.

I specialize in translating complex, technical, or regulated topics into clear, credible, high-performing stories. My work lives at the intersection of brand, performance, and product. At the core of everything I do is clarity: clarity of message, clarity of value, and clarity of voice.